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Find and Cultivate Your Ideal PR Resources

Posted by lindasummersposey on August 13, 2010 at 6:55 AM

Every arts organization should have a Suzanne Buckland.

 

Suzanne is an artist and a correspondent for www.examiner.com. Not long ago, she profiled me and my arts organization, Artists Alive & Well, in her regular Houston Art Examiner column. That article came out in March.

 

Suzanne has been covering Artists Alive & Well (AAW) ever since. She publishes our meeting announcements, calls for entries and invitations for our art exhibits, and other event notices. She even publishes a summary of each monthly meeting she attends.  

 

Soon after she interviewed me back in March, Suzanne joined Artists Alive & Well and she has entered several of our exhibits. So she has a vested interest in promoting our activities. Every time she writes about AAW, she attracts more readers for her column. Now that she’s exhibiting with us, her pieces about our shows help her attract more followers for her own art. 

 

Suzanne is the ideal PR contact for Artists Alive & Well.  

  • As an artist, she’s part of our target audience. This gives me an added sense of confidence that she’ll cover our events positively and accurately. 
  • She’s also an art enthusiast – she loves writing about and promoting her fellow artists. This is reflected in her enthusiasm for writing about our group. She just did a piece on AAW member Melinda Patrick and extended an open invitation to our members to contact her about their art activities. 
  • She writes for a local media source – so her articles are primarily of interest to Houstonians – which is perfect because that’s where Artists Alive & Well meetings and exhibits are held.

You couldn’t do better than that. Look for media outlets that reach your target audience; look for writers and reporters who share an enthusiasm for your subject or at least an ability to write about it with enthusiasm; and if you find a reporter who’s IN your target audience, consider that a bonus.

 

Or, if you’re in Houston, you can simply join Artists Alive & Well, and Suzanne will probably be covering your art career before you know it.

 

Happy creating,

Linda

Categories: Creating My Art Career

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1 Comment

Reply Suzanne Buckland
1:05 AM on August 14, 2010 
Thank you for the kind words :)