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Brainstorming -- Your Best F-R-E-E Business Tool

Posted by lindasummersposey on August 11, 2010 at 5:02 AM

Yesterday, I attended Sandy Lawrence’s Bistro Collaborative along with at least 12 other people including: Marian Smith – marketing veteran; Kumar Kandasami – software developer; Tanya Robertson – makeup artist; Jerry Scribner – real estate investor and wealth guru; Charles Bigham – social media consultant; Vannessa Wade – PR consultant; Janet Braun – financial advisor; Danielle Forget – author; Katrina Burkhalter – virtual assistant; Wes – insurance agent; and of course, Sandy Lawrence – founder of the DIY Marketing Boot Camp.

 

The range of professions, interests and expertise these individuals represent is amazing. It’s such a pleasure to experience the flow of ideas, energy and genuine eagerness to help. With this amount of talent in the room, brainstorming never had it so good. Every time we meet, every attendee goes away with new ideas, new contacts, new resources and new inspiration they can use immediately to boost their businesses and projects.

 

Artists – This type of group may sound like it’s just for business people. Not so.

  • Like it or not, as an artist, you’re a businessperson. 
  • The input of other business people can infuse your art enterprise with the reality of discovering your target audience and marketing your artwork effectively.

If you aren’t in a business network or brainstorming group, look for one or start your own. Four key ingredients:

  • An informal free or low-cost setting. Sandy’s group meets in the coffee shop at a Kroger’s store.
  • 5-10 dynamic, caring business people. Although you could create an effective network of just artists, you’ll enjoy the synergy of brainstorming with a variety of people. At least a handful of regular attendees will keep the momentum going.
  • A volunteer to communicate with the group – to remind members about the meetings, at least until everyone gets used to putting them on their calendars.
  • Someone willing to facilitate the group – to keep meetings focused on the task at hand, to prevent any one individual from monopolizing the group’s time, and to be sure everyone gets a chance to share what they do and how they’d like the group to help them.

You’re invited to the next meeting of the Bistro Collaborative, Monday, August 23, 11AM-1PM, coffee shop, upstairs in Kroger’s, Westpark at Buffalo Speedway, Houston.

 

If you’re in a great brainstorming or networking group, please share your suggestions and results in a comment.

 

Happy creating – Linda

Categories: Creating My Art Career

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4 Comments

Reply Angela Obenhaus
8:20 AM on August 14, 2010 
Interesting take on marketing art. I would love to attend one of your meetings. I, like you, am a painter and I am having a hard time marketing myself. This is something I believe I could do for a living, if only I could get my art in the "right" hands. Thanks for your information, it is helpful. Respectfully, Angela Obenhaus Oh yeah, I found this site through Suzanne Buckland. I have yet to meet her personally, but she does do so much for the art community.
Reply Mari-Lyn
11:37 AM on August 14, 2010 
Thank you for bring up this hot topic..most artist seem to think they are excuse from being a business or marketing person..They don't consider their art a product..even though it's true creating is a very personal and emotional expression of themselves.

It's great that your group is taking active action. I commend you and being a leader.

Great post..

I would also like to extend an invite to join the Art Marketing Group on Linkedin.

Mari-Lyn
http://heartatworkonline.org
Reply lindasummersposey
12:00 AM on August 15, 2010 
Mari-Lyn - Thanks for your kind words. One of the missions of Artists Alive & Well is to educate our members in career development - everything from running their businesses more efficiently and cost-effectively to all aspects of marketing. We're determined to help them become true entrepreneurs while supporting them in showing their work with passion and confidence.

I belong to the Arts Marketing Group and enjoy what I get from many of the discussions. THANKS for your support of the arts community.
Reply lindasummersposey
1:05 AM on August 15, 2010 
Thanks for your comment, Angela. For basic business networking, you can't beat Bistro Collaborative. The next Bistro Collaborative meeting is on Monday, August 23, 11AM-1PM, at the Kroger's at Buffalo Speeway and Westpark. Everyone is welcome.

Since you're an artist, I also recommend Artists Alive & Well (AAW). You're invited to attend an AAW meeting anytime. We meet on the 2nd Tuesday (next meeting, September 14), 7:00PM, at The Forum, 777 North Post Oak Road (at I-10). I agree that marketing your artwork can be a challenge. It's really helpful to be part of a group like AAW with a positive attitude and a commitment to providing solid information you can use in developing your art business. AAW also puts on art exhibits (10 big ones in the last 3 years) that really make a difference in our members' confidence and their visibility in the art world.

I'm so glad Suzanne sent you here. She's a real asset to AAW and to the entire arts community.

Hope to see you soon at Bistro Collaborative and at Artists Alive & Well.

Happy Creating - Linda